Before AI took over our headlines, the real transformational breakthrough for architecture was Realtime Rendering. Why toy around with random image generators when you could be investing in detailed, accurate, beautiful renders of actual designs, and then navigate your way through them to increase review and approval productivity?
This example using 3DS Max and Chaos Vantage illustrates why building an accurate model and moving between different cameras and lighting situations enables clients to see exactly what you are designing in a meaningful way. This video is a live screen grab not an exported animation. However this process then allows us to export both stills and animation at a fraction of the cost of traditional CPU rendering.
So while I am sure AI will change the way we design, for now, lets focus on real design, real materials, real lights, and a realtime process that is fast, flexible and cost effective, taking architects workflow to the next level in terms of process, efficiency and marketing.
_______
In order to demonstrate this tech demo, we needed an amazing as built case study to model from. We found this incredible design and context in Winter Creek designed by SOS Architects and Interiors by Studio TOM. Using the beautiful photography as illustrated on The Local Project, we put together a realtime demo that hopefully does justice to the real world example, but then further demonstrates the value and flexibility of design navigation and visualisation.
_______
Why rely on one render, when you can see it all in realtime.
You need trust in a process. We deliver a Method for success.
